Eyewear clients most customarily are worried approximately:
1. Is there a trick at the back of the 50% off sale?
2. Are ‘accessories’ like UV and scratch protection truely worth it?
3. Is ‘Buy one, Get one FREE’ feasible?
4. How do I understand I’m getting the right body for my prescription?
Five. Why is there this kind of difference in charge among optical stores?
6. Is there a distinction in eyeglass lenses?
7. How do I recognise if I’m paying too much for my frame?
In this quick report we’re going to try and solution a few of these questions.
IS THERE A TRICK BEHIND THE 50% OFF SALE?
Let’s use a common experience approach whilst comparing this provide. It’s not very likely a enterprise would provide a product for much less than their purchase rate of the product. So whilst optical corporations run 50% off income one in every of two things is occurring. They need to eliminate outdated merchandise or the product mark up is inflated to begin with. How else could they afford to bargain the product 50% and nonetheless trendy men’s glasses make any income?
Most 50% OFF income promote it discontinued frames. While this could save you cash, be cautious of being enticed to buy a product this is old. Replacing a broken temple piece or a broken discontinued body may be difficult if no longer impossible.
Fifty percent off income also are regularly on frames that have been marked up by using three to 31/2 times their cost, after which decreased by using 50 percent. So you grow to be paying nearly regular retail on a frame that is advertised at 50% off.
Often on 50% off sales you’ll observe an offer that reductions the body most effective if you purchase the ‘top rate’ lenses.
THIS IS THE CATCH!! You WILL overpay for those lenses. They are regularly priced higher than everyday lenses. So you observed you’re getting a good buy because the frame is 1/2-priced. Shop round for lens charges to your place. You’ll be higher prepared whilst investigating the 50% off sale.
Be sure to study the high-quality print in the advertisements.
Stores that run 50% OFF sales three hundred and sixty five days a 12 months are simply marking up product to reduce it. This may be very deceptive. You may even notice that a few optical shops have 50% OFF as a permanent commercial enterprise practice.
There are much less highly-priced and less complicated ways to keep money and get actual first-class frames and lenses at a totally less expensive rate.
WHY DO OPTICALS ALWAYS TRY TO SELL YOU ADD-ONS?
This is a place of exquisite earnings for maximum optical groups, and is ‘smooth money’.
Many opticals supply beneficiant commissions and sales incentives to sales staff based entirely on the wide variety of tints, scratch coatings, ultra-violet safety, edge sprucing and service agreements sold.
For little price to them, the optical commercial enterprise can appreciably increase the price of an eyeglass sale the use of ‘add-ons.’
Add-ons can quantity to over 30% of the price of a pair of glasses, often giving the business enterprise immoderate and outrageous income.
Buy handiest the protective coatings that you need. Specialty lenses, like hi-index lenses and polycarbonate material mechanically come with scratch safety and ultraviolet coatings from the manufacturer.
So you DON’T NEED TO PAY AN ADD-ON FEE to have these coatings brought! They are already at the lenses!
Again, do now not overpay. If your prescription requires hi-index or polycarbonate lenses, the lenses have ultraviolet and scratch protection coatings already impregnated within the lens.
Oftentimes, if pressed to make the sale, a few optical groups will offer scratch safety, UV coating and aspect sharpening for 1/2 the price! Negotiate and demand on a discount.
THE TRUTH BEHIND ‘BUY ONE GET ONE FREE’?
In this promotion, while the second one pair is advertised as FREE, the ‘loose frame’ is not an equal one to the primary frame of the purchase. The ‘unfastened body’ is typically one decided on from a special collection in the store. These reasonably-priced frames value the optical save approximately $2 to $four every.
You are overcharged ‘full’ fee for the first pair and advised you get a second pair loose.
The lenses used to fill the prescription within the unfastened pair are often cheap, uncoated lenses. Is the optical giving freely a free pair?
The keep makes money from this merchandising by way of encouraging the customer to purchase an ‘upload-on’ bundle of coatings. These coatings are scratch safety, ultraviolet coating and a tint. A total for all 3 alternatives might cost you from $29 to $59.
So the optical will make anywhere from $23 to $fifty three for your FREE pair!
In truth, you’re overpaying for your first pair and getting a poor great body for the second one pair.
HOW TO RECOGNIZE AND AVOID CHEAP FRAMES?
The optical enterprise considers a ‘cheap’ frame to be one which fees the optical save anywhere from $1 to $7. Yes, trust it or not, there are imported eyeglass frames that value as low as $1 which a few optical shops promote for $39 to $ninety nine!
In many optical shops those frames are regularly observed:
– inside the ‘Spare Pair’ phase
– with ‘Buy One Get One FREE’ promotions
– mixed with a Contact Lens promoting
– with certain Vision Insurance Plans
– frequently advertised, ‘$79 Complete Pair of Glasses’.
The frames are commonly made inside the Far East of low grade material. They will regularly tarnish effortlessly. Cheap frames won’t live in adjustment, the arm coatings will frequently chip, the screws will loosen and the body will ruin without problems.
Be very cautious approximately spending your money on those frames.
Name emblem or designer frames do not fall into this class. You can almost be confident that any well known clothier call body is fabricated from advanced exceptional material, will preserve alignment longer and might not tarnish without problems.
GUIDELINES FOR CHOOSING THE RIGHT SIZE FRAME FOR YOUR PRESCRIPTION
There are usually two components to any eyewear prescription.
You are both nearsighted, which means you could see at close to but not at a distance, or farsighted, because of this the other.
About 70% of eyeglass wearers additionally have a few form of astigmatism. This honestly means that the front part of the attention, the cornea, has 2 specific curvatures (like a football). So lenses are designed with two different curves to compensate for the shape of the attention to accurate the astigmatism.
Here’s an instance of an eyeglass prescription:
OD -three.00/-1.50 X one hundred eighty
OS 2.50/-1.00 X a hundred sixty five
This is what it method.
OD is a latin abbreviation for the right eye.
OS is a latin abbreviation for the left eye.
The first wide variety (-three.00 in the instance) is known as the sector. This tells the optician what electricity to make the lens to correct the nearsightedness (-) or farsightedness ( ). In our instance the right eye (OD) is nearsighted and the left eye (OS) is farsighted.
The numbers after the (/) refer to the amount of astigmatism. The (X) is an abbreviation for the word ‘axis’ and the numbers 180 and 165 suggest the position in stages of the astigmatic lens.
THE NUMBERS THAT CONCERN YOU WHEN DECIDING THE BEST SIZE FRAME FOR YOUR PRESCRIPTION ARE THE SPHERE NUMBERS (-3.00 and a couple of.50 in our example).
If your prescription is much less than -2.50 or 2.50 almost any length and shape body will be suitable for your prescription. You do now not require hello-index or thin and light prescription lenses. Any frame with normal plastic lenses will have a suitable aspect thickness and should appearance cosmetically fascinating to you.
For prescriptions of -2.50 to -four.00 you need to pick a body with an eye fixed length of fifty four or less. The size is written on the interior arm of the body. If you have to have a body with a larger size due to style or face form, then make certain you get hi-index or the skinny and light lens. Otherwise, your lenses could have thick edges.
Do now not pick out a rimless body in case your prescription is over -2.50 until you operate a excessive index lens, or part thickness of the lens can be a trouble.
For prescriptions of -four.00 to -6.00 it is advisable to order your lenses in a hi-index material and to keep the frame size as small as viable. This will make sure that your glasses look the thinnest.
If you are uncertain approximately which lenses are first-class appropriate on your prescription, or when you have a very tough or excessive prescription name 1-800-248-9427 and ask for Lens Information and Assistance.
Trained employees will assist you recognize your prescription and which lenses you must use. The service is FREE.
UNDERSTANDING SINGLE VISION LENS MATERIALS
There are many single imaginative and prescient lens substances, but the most generally used polymer is a plastic cloth called CR-39. Because of its light weight, it’s miles very comfy and may be tinted almost any color and density.
However, sure manufacturers of CR-39 lenses produce a low quality and inferior product. Often, the lenses might be warped, inflicting ‘tender spots’ of bad imaginative and prescient at some stage in the lenses.
Manufacturers that create particularly high optical excellent lenses, all of which can be ordered with a completely powerful scratch safety coating, are SEIKO, SILOR and SOLA.
Thin-plastic (hi-index) and light lenses are also to be had. The refractive index of this material is higher than everyday plastic lenses. This manner that a thinner lens can do the equal job that a thicker lens might normally do. These lenses are approximately 35% thinner and lighter than everyday plastic lenses.
Be aware, but, there are special grades and traits of these lenses. The better the refractive index, the thinner the lens.
The fine fine hi-index lenses have a refractive index of 1.60 or 1.66. Some opticals still use lenses with a 1.Fifty four refractive index, but rate the price of a 1.60 lens, because John Q. Public does not understand the difference. If your prescription requires hello-index lenses, insist on 1.60 or 1.Sixty six refractive hi-index lenses for high-quality first-rate and thinnest lenses.
We recommend the following hello-index lenses:
– Silor Thin & Lite 1.60 refractive index
– Pentax THC 1.60 refractive index
– Pentax 1.Sixty six Ultrathin with anti-reflective
– Seiko Super sixteen MX
– Seiko Super sixteen diacoat
– Optima Aspheric 1.Sixty six
– Optima Aspheric 1.60
– Optima Hyper 1.60
– Any Sola product
Another material, known as Polycarbonate, is regularly marketed as a skinny and light lens. It is softer than CR-39, may also scratch and cannot be tinted as dark as plastic lenses. It sincerely is lighter and thinner than regular plastic. Many opticals sell this material over hi-index because it prices much less, but they frequently price the same charge as hello-index lenses.
Polycarbonate is extraordinarily resistant to shattering, so it’s far recommended for kids or men and women needing safety eye protection. However, the newerhi-index lenses occasionally have advanced optics compared to polycarbonate which sometimes has some peripheral distortion. If you are being sold a thinner and lighter lens, ask if it’s far polycarbonate or hi-index plastic.